A simple graphic treatment and a bit of celebrity endorsement made a big movement. #BowelMovement For Bowel Cancer Awareness Month 2014, we worked with Lara Bingle, one of Australia’s most successful models, as she set her sights on tackling Australia’s second biggest cancer killer, and stepped up as an Ambassador for Bowel Cancer Australia. After losing her father, Graham, to bowel cancer, Lara wanted to be involved with Bowel Cancer Awareness. 1 in 12 Australians will develop bowel cancer in their lifetime. However, 90 percent of bowel cancers are curable if detected early.