1. Video Marketing Boosts Conversions
When made right, videos can make you some serious money. Adding a product video to your landing page can increase conversions by a whopping 80%. Your Vision is our most dominant sense, and most of the information transmitted to the brain is visual. Studies show that 74% of users who watched a product explainer video subsequently bought those products. Now that’s a good reason to consider a product video!
2. Video Builds Trust
Trust is the ultimate foundation for your brand, but it’s hard to earn. STOP SELLING and let your customers come to you by providing them useful product information they can digest easily. Video marketing presents your products in a conversational form, and that’s why 57% of consumers say video gave them the confidence to purchase products online.
3. Higher Retention Rates
Over 65% of online users watch over ¾ of a video, which is more time than they spend on text-based content. So if you are creating clever and engaging video content, you will be engaging your audience for longer. Forrester researcher Dr. James McQuivey estimates that 1 minute of video is equal to about 1.8 million words. That’s a big message!
4. Improved Email Click-Through Rates
Spending days creating the perfect email is utterly pointless if nobody is reading them. That is where the video marketing comes in. According to a report published by Forrester, using video in your email leads to a whopping 200-300% increase in click-through rate. That’s a no-brainer.
5. Video improves SEO
Utilising video in your content marketing efforts will no doubt improve your SEO. If done right, optimising your videos for search will increase the chance of a front page ranking on Google, according to Comscore.
With the right visual content and video marketing strategy, you can keep your audiences engaged and informed about what you do.
If you’d like to chat about your video content requirements, Get in Touch, we’d love to hear from you.